In recent years, the function of many traditional marketing departments has either shifted or grown to include a strong focus on cloud marketing. Campaigns that were previously limited to traditional media such as print and TV are now translating seamlessly across social media and websites.
Through the combined use of social media and cloud marketing platforms, we can help your brand make the transition from traditional to online media effectively; crafting impactful digital campaigns and experiences that are bound to captivate audiences.
Our Knowledge Base
Google Analytics
The biggest and most popular web analytics service in the world today, Google Analytics allows us to view both high-level and in-depth data of a specific website, app or campaign.
Leveraging Google Analytics, we’ll be able to measure existing digital efforts and plan ahead by tracking site performance, user activity and other user- and commerce-related metrics.
Google AdWords
Google AdWords allows us to place and manage advertisements online based on a client’s marketing goals and budget. Your ad will be pushed to web users who are searching Google for the things you offer, and you’ll only be charged when someone clicks on it.
We can get you started on AdWords, or optimise your existing campaign pages to increase the extensiveness and effectiveness of your reach.
How We Can Help
- Identify and recommend appropriate cloud marketing tools / platforms to aid your organisation’s digital marketing goals and strategies.
- Setup and manage your digital properties (i.e. website, app and/or campaign) on relevant cloud marketing platforms.
- Analyse and report findings; identify opportunities, constraints, areas of improvement and other information to inform and shape future directions, strategies and campaigns.
- Utilise data garnered to measure & optimise user acquisition and engagement, visualise user navigation paths, gain insights on user behaviour, and more.
- Plan and execute digital initiatives based on all of the above.
- Identify key metrics that will help measure and determine the success of your initiatives.
Leverage the Cloud to Up Your Digital Marketing Game
Drop us a line to learn more about what we can do for you and your business.
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