About Iclif
The Iclif Leadership and Governance Centre (Iclif) is an Asia-based international centre dedicated to executive education, research, coaching, and consulting services in the areas of leadership development, organisational effectiveness and corporate governance.
Created and funded by Bank Negara Malaysia (The Central Bank of Malaysia) in 2003 as an independent non-profit organisation, Iclif is tasked with providing highly-practical and relevant executive and organisational development globally across all industry and government sectors. As the only organisation in the region that focuses on leadership and corporate governance, their aim is to deliver holistic and sustainable solutions to their clients.
Iclif has international faculty members that come from elite academic institutions and Fortune 500 companies. They are mostly based in Asia and conduct applied research in the Asian context. Iclif's mission is to further the goals of sustainability, performance and good governance.
Originally, Iclif was focused on the financial services industry in Malaysia. However, as national and global economies became more connected, Iclif has since expanded into varied economic sectors across Asia and beyond.
The Challenge
As a regional centre, Iclif needed to ensure their digital growth takes paramount importance in their roadmap to cater to wider audiences outside Malaysia. The previous version of their corporate website was inundated with old-fashioned design methodologies and outdated technology.
Programme offerings – the most important of Iclif’s core services – were buried deep within the website with no visible calls-to-action. The sign-up process for courses were also done manually, where users had to sign up for desired courses through the website but make payments via separate channels, e.g. send in a cheque. This resulted in a huge drop-off from potential customers as they find the entire process too cumbersome; preferring to deal directly with Iclif’s sales managers.
The website was also not equipped with the proper technology stack and security measures to protect itself against vulnerabilities and hacks. The content management solution was a custom-built back office done by Iclif’s previous vendor, and they did not provide any documentation or source codes to Iclif during the handover stages.
User-centred Design
We began the revamp journey with Iclif by conducting User Interface & User Experience (UI/UX) workshops with various stakeholders. This gave us a clear view of how the website will be utilised from the content, sales, and marketing standpoint.
With user personas locked down, we then designed a website that ensured that each type of user will be able to seek the desired information easily, and act on the call-to-action buttons in place.
Easy Content Management
We assisted Iclif in the deployment and customisation of a base WordPress content management system (CMS) with an e-commerce plugin. This enabled Iclif’s marketing team to easily update content pages without needing to be tech-savvy. The e-commerce plugin also ensured that all available programmes from Iclif’s offerings can be easily purchased and paid for via the website.
On the technical side of things, the revamped portal relies on the following services:
The Benefits
Increased Sales
With detailed programme information and clear calls-to-action in place, prospective customers were able to easily sign up for desired courses and seminars through the website, and complete the payment transacton online.
Streamlined Information
By properly restructuring how information and content is displayed on Iclif’s new website, we ensured a proper standard operating procedure was put in place whenever new content is added or amended.
Enriched Experiences
The revamped portal has not only enabled Iclif to cater for growth, it has also allowed the company to create a digital presence with enriched customer experiences, all at a cost-optimised manner.
Testimonial
“ Since we started working with fourtitude.asia, they have proven to be very reliable partners, and have consistently provided quality deliverables in a timely manner. Throughout our working relationship, they have also demonstrated the ability to offer multiple perspectives and solutions to our needs. ”
About Us
fourtitude.asia is a leading technology group focused on helping clients realise their digital needs and objectives. Our organisation comprises several companies in different disciplines – including Uberfusion for development & integration – working in concert with technology at the core of their efforts. We have over 250 employees headquartered in Malaysia, with sales offices in Singapore, Vietnam, Myanmar, Cambodia, Sri Lanka and Australia.
Uberfusion is a recognised Advanced Consulting Partner of the AWS Partner Network and is also a part of the AWS Solution Provider Program and the AWS Public Sector Program. The company currently holds valid qualifications in Amazon RDS for PostgreSQL and Amazon EC2 for Microsoft Windows as part of the AWS Service Delivery Program.
fourtitude.asia continues to be a partner to Iclif in their digital journey, providing application development and cloud managed services.
Next Steps
We can help you migrate or build .NET-based applications on AWS cloud or modernise existing applications on AWS or your preferred cloud service. Learn more by visiting our Windows on AWS and Public Sector Practice pages or by reaching out to us directly.
You can also visit our client's website at iclif.org.